Combine AI
UK software and AI consultancy

The consultancy for software businesses.

We help product companies design, build, scale and run software and AI products, with strategic advice, senior engineering capacity, and a focus on delivery that ships.

A software business intelligence dashboard with AI decision insights, built in the style of products Combine AI designs and advises on

We are a consultancy for founders, product leaders and engineering teams in software businesses. We advise on what to build, how to build it and how to keep it running well. When it makes sense, we roll up our sleeves and deliver it too, from early-stage AI products to the systems that keep a mature business moving.

Services

Advice and delivery, under one roof

Five ways we help software businesses, from senior guidance on product and technology through to hands-on build and ongoing maintenance.

AI product development

We design and build software products with AI and automation at their core, from early prototype through to a production-ready product.

  • Discovery and technical feasibility for AI features
  • Prototypes and proofs of concept that can be tested with real users
  • Model selection, prompting, evaluation and guardrails
  • Production hardening: cost control, latency, monitoring

Software development and engineering

Full-stack development, systems integration and feature delivery, for new builds and for extending existing platforms.

  • Web applications, APIs and back office tooling
  • Integrations with third party systems and internal platforms
  • Data pipelines, workflow automation and background processing
  • Cloud infrastructure, CI and automated testing

Software management and maintenance

Ongoing management, maintenance and improvement of live software, so products stay reliable, secure and continue to evolve.

  • Ongoing feature delivery on a predictable cadence
  • Monitoring, incident response and performance work
  • Dependency, security and platform upgrades
  • Taking on and stabilising inherited codebases

Technical consultancy

Advice on architecture, tooling, automation and delivery for teams building software and AI capability.

  • Architecture and technology reviews
  • Codebase and delivery process audits
  • Build, buy or integrate decisions
  • Support for hiring and shaping in-house engineering teams

Advisory for AI products

Practical guidance on building, scaling and shipping AI-enabled software, from technical approach through to product direction.

  • Where AI creates measurable value, and where it does not
  • Roadmap and product direction for AI features
  • Scaling from first release to a mature product
  • Working sessions with founders and product teams
How we work

Close to your team, focused on outcomes

We scope work so it ships, challenge assumptions when they get in the way, and stay around to keep the software healthy. We are comfortable advising at board level, owning a product end to end, or slotting into an existing engineering team.

01

Understand

Get to the real problem and the shortest route to something usable.

02

Build

Ship in small increments, with the product in front of users early.

03

Maintain

Keep it running, keep it secure, and keep improving it.

Track record

Products we have built

Emma AI website showing driving time automatically added to a calendar
Emma AI app icon, a white speedometer on a blue gradient

Emma AI

A personal assistant app that synced with your calendar to automatically calculate and insert travel times between meetings.

Contact

Let's talk

Tell us where your software business is heading. We will quickly map out how we can work together.